Categories
- Event: Best integration of a brand into an existing event
- Film/Movie: Most memorable-yet natural-cameo by a brand in a motion picture
- Gaming: Most seamless incorporation of a brand logo, character, jingle or product into the world of a game
- Viral Marketing: Best use of grassroots marketing to generate attention and awareness of a brand or product
- Online: Most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign
- Music: Best integration of a product, service or message in music-based entertainment
- Outdoor/Out of Home: Most innovative and effective use of outdoor media to market a brand or product
- Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book
- Radio: Best brand integration into an on-air radio program
- Reality Television: Best seamless integration of a brand into a reality show
- Scripted Television: Best seamless integration of a brand into a sitcom or drama
- Social Media: Best use of social media sites, widgets and twitter
- Sports: Best-conceived and -executed branding of a sporting event and/or telecast
- Wireless Promotion: Best use of wireless platform for a brand promotion
- Integrated Campaign: Includes three or more elements from all categories
- Public Relations: Best use of PR tactics to create marketing buzz
- User-generated: Best use of user-generated marketing
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