Frequently Asked Questions (FAQ)
Who won last year? View the list of last years winners here.
Will there be an extended deadline? Yes, the final deadline is March 15, 2010.
Why is Buzz Awards happening so soon after the 2009 competition?
The Buzz Awards decided to "reset" the timeline of the competition so that it occurs in the beginning of the year.
What does the Buzz Awards entry form look like?
Click here to view the entry form details.
Who is eligible to submit?
For work presented in June 20, 2009 through February 1, 2010 and in the English language, entries may be submitted by any agency, company or individual involved in creating branded entertainment. By selecting the checkbox for the terms and conditions, you agree that you are the party authorized to release the work.
Categories:
Judges reserve the right to re-categorize entries if they feel that submissions have been classified incorrectly.
- Event: Best integration of a brand into an existing event.
- Film: Most memorable-yet natural-cameo by a brand in a motion picture.
- Gaming: Most seamless incorporation of a brand logo, character, jingle or product into the world of a game.
- Viral Marketing: Best use of grassroots marketing to generate attention and awareness of a brand or product.
- Online: Most attention-getting and effective use of the online medium to market a product, such as through a short film or a viral e-mail campaign.
- Music: Best integration of a product, service or message in music-based entertainment.
- Outdoor: Most innovative and effective use of outdoor media to market a brand or product.
- Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book.
- Radio: Best brand integration into an on-air radio program.
- Reality Television: Best seamless integration of a brand into a reality show.
- Scripted Television: Best seamless integration of a brand into a sitcom or drama.
- Sports: Best-conceived and -executed branding of a sporting event and/or telecast.
- Wireless Promotion: Best use of wireless platform for a brand promotion.
- User Generated: Best interactive, user generated marketing platform/campaign.
- Social Media: Best use of social media platforms.
- Public Relations: Best use of public relations methods and media to engage audiences.
- Integrated Campaign: Includes three or more elements from categories 1-13 or 15.
How are entries judged?
Entries will be given a score of 1 (lowest) to 5 (highest) in the following categories:
- Effectiveness: Did the plan impact the bottom line and/or brand awareness?
- Innovative Nature: Did the plan use methods that are creative and build buzz?
- Tactical Approach: Did the plan use the smartest tactics to achieve goals?
How many times can I enter the same plan?
Any plan may be submitted to more than one relevant category.
What is the entry fee?
Entry Fees (Online Payment Highly Recommended). Checks must accompany entry confirmation and made payable to: Adweek's Buzz Awards. Before sending check payment, please contact Courtney Delnevo, Marketing Manager, at 646-654-5128 or cdelnevo@adweek.com to review check submission process.
Entry Fee: $295
Absolute Final Deadline:
March 8, 2010
How do I prepare my submission?
For each campaign you wish to submit:
- Image File (JPG) a logo/icon/avatar representing your company or this campaign
- Using 250 words or less for each text box, describe the results, innovative nature and tactical approach of your campaign and how they attest to the success of your campaign.
- Media files that best represent your campaign. We accept these file types:
- jpg
- mp3
- mov
- avi
- url
What format should I upload?
- Still image requirements - High resolution JPG with a minimum long dimension of 1000 pixels at 72 or 300 DPI with maximum 2 MB file size. If the entry requires multiple images, please upload each image as a separate JPG.
- Radio spots - All radio spots must be supplied as MP3 files. If the entry requires multiple radio spots, please upload each spot as a separate MP3 file. Each spot should be no more than 60 seconds or 5MB maximum size.
- Music - All music must be supplied as MP3 files. Each entry should be no more than 4 minutes or 5MB maximum size.
- Television/Film/Movie submissions - Entries should be supplied as file type MOV or AVI of 100 MB max. size. or 20 minutes long. If the entry requires multiple samples, please upload each sample as a separate MOV or AVI.
- TV Commercials - Upload TV executions as file type MOV or AVI of 20 MB max. size. Each commercial should not exceed 60 seconds. If the entry requires multiple commercials, please upload each spot as a separate MOV or AVI.
- Internet/Wireless/Gaming submissions - Digital images and videos of animated computer graphics of no more than 60 seconds each will be accepted. Upload each non-video execution as file type JPG with a minimum long dimension of 1000 pixels at 72 or 300 DPI with maximum 2 MB file size. Internet videos should be uploaded as file type MOV or AVI of 20MB maximum file size. Feel free to submit a unique URL for each single entry together with any required user names and passwords.
- Integrated media - All integrated campaign entries, including any with an Interactive component, MUST be made into a video presentation 3 to 5 minutes in length and should include all media components and/or any other footage that will best explain the campaign. Entries should be supplied as file type MOV or AVI.
What format should I save my digital images?
You should submit JPEG images saved with max quality compression with a long dimension of at least 1,000 pixels at 72 or 300 dpi.
What information should I provide about my submission?
For you entry, we require you to complete a form with the information below and upload a JPG image to be associated with your company or campaign. The image will be used on the people's choice web page to indicate your submission. Note that you will not be able to submit your entry until ALL information is provided.
- Category entering in
- Image File (JPG) a logo/icon/avatar representing your company or this campaign
- Entrant Contact Name
- Title
- Entrant Company Name
- Entrant Contact phone number
- Entrant Contact email address
- Contact Name of partnering agency on campaign (ignore if your agency handled entire campaign)
- Title of contact at partnering agency on campaign (ignore if your agency handled entire campaign)
- Agency name
- Phone # of contact at partnering agency on campaign (ignore if your agency handled entire campaign)
- Email of contact at partnering agency on campaign (ignore if your agency handled entire campaign)
- Client/Brand company
- Client/Brand contact
- Client/Brand title
- Client/Brand phone #
- Client/Brand email address
- Media Company used in your plan
- Media company contact name (provide contacts from companies you list in previous question)
- Media Company Contact Phone Number
- Media Company Contact Email
- Describe the innovations/creativity of your campaign (250 words)
- Describe the tactical approach you took with this campaign (250 words)
- Detail the effectiveness of your campaign and how it built buzz (250 words)
- Let us know why your buzz-worthy campaign should win (250 words)
What is the People's Choice?
The People's Choice is a section apart from the rest of the contest and the votes will not influence the judges. An entrant would seek votes in order to win the People's Choice section alone. The People's Choice voting period is during the entire call for entries period (Jan 25 - Mar 8). The earlier you enter, the more time you have to gather votes. There will be a first place, second place and third place for People's Choice. The winners for the other categories will be determined by the judges.
How do I vote for People's Choice?
In order to vote you need to provide a valid email address, and only one vote per email address is possible. If after voting the first time, you decide to vote for another entry, the first entry you voted for will lose that vote. You will see a message reading "Thanks for voting!" and the entry will be highlighted by a BLUE BOX after your vote has been cast.
How many times can I vote?
One vote per person. We ask that all voters be fair about placing their votes and remember that we track via email address and other information for the final vote scores after the contest deadline.
