The 2009 BUZZ Award Winners:

Event: Best integration of a brand into an existing event

• Winner: The Giddy Gander Company, The Wumbler Patch Brand
• Campaign: Watermelon Seed Spitting Contests at Six Flags

Film/Movie: Most memorable-yet natural-cameo by a brand in a motion picture

• Winner: Propaganda Entertainment Marketing
• Campaign: Transporter 3/Audi AG

Viral Marketing: Best use of grassroots marketing to generate attention and awareness of a brand or product

• Winner: Initiative
• Campaign: Obama Girl Video for Lionsgate Theatrical's "W."

Online: Most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign

• Winner:: Yahoo!
• Campaign: Start Wearing Purple

Music: Best integration of a product, service or message in music-based entertainment

• Winner:: The Marketing Arm
• Campaign: At&T Team USA Soundtrack

Outdoor/Out of Home: Most innovative and effective use of outdoor media to market a brand or product

• Winner:: Turner Broadcasting Systems
• Campaign: TNT's "Dark Blue"

Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book

• Winner:: Popular Science Magazine
• Campaign: Popular Science/General Electric Future of Energy

Radio: Best brand integration into an on-air radio program

• Winner:: Grand Central Marketing
• Campaign: Independent Minds Program for HBO Films

Reality Television: Best seamless integration of a brand into a reality show

• Winner:: Reveille
• Campaign: The Biggest Loser Pound for Pound Challenge

Scripted Television: Best seamless integration of a brand into a sitcom or drama

• Winner:: Turner Broadcasting Systems
• Campaign: TBS's "My Boys"

Social Media: Best use of social media sites, widgets and twitter

• Winner:: MediaCom
• Campaign: JetBlue flights to LAX

Sports: Best-conceived and -executed branding of a sporting event and/or telecast

• Winner:: Starcom USA
• Campaign: Frosted Flakes - ESPY/Youth Achievement

Wireless Promotion: Best use of wireless platform for a brand promotion

• Winner:: OMD
• Campaign: Docker's Shakable iPhone Ads

Integrated Campaign: Includes three or more elements from all categories

• Winner:: Grand Central Marketing
• Campaign: Think Like a Cat Gameshow for Meow Mix

Public Relations: Best use of PR tactics to create marketing buzz

• Winner:: TripAdvisor
• Campaign: Dirtiest Hotels

User-generated: Best use of user-generated marketing

• Winner:: Proximity/ BBDO Canada
• Campaign: The Dorito Guru for Frito-Lay

Gaming: Most seamless incorporation of a brand logo, character, jingle or product into the world of a game

• Winner:: Sapient Interactive
• Campaign: The Happiness Factory for The Coca-Cola Company

People's Choice Winners:

• First Place - Manchester City Football Club, Welcome to Manchester
• Second Place - Aspen Marketing Services, Mark on AirTran
• Third Place - Harmelin Media, Tastykake/WIPie
• Fourth Place - Hadley Media, Ubisoft's Rabbids Go Home