The 2009 BUZZ Award Winners:

Event: Best integration of a brand into an existing event
  • Winner: The Giddy Gander Company, The Wumbler Patch Brand
  • Campaign: Watermelon Seed Spitting Contests at Six Flags

Film/Movie: Most memorable-yet natural-cameo by a brand in a motion picture
  • Winner: Propaganda Entertainment Marketing
  • Campaign: Transporter 3/Audi AG

Viral Marketing: Best use of grassroots marketing to generate attention and awareness of a brand or product
  • Winner: Initiative
  • Campaign: Obama Girl Video for Lionsgate Theatrical's "W."

Online: Most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign
  • Winner:: Yahoo!
  • Campaign: Start Wearing Purple

Music: Best integration of a product, service or message in music-based entertainment
  • Winner:: The Marketing Arm
  • Campaign: At&T Team USA Soundtrack

Outdoor/Out of Home: Most innovative and effective use of outdoor media to market a brand or product
  • Winner:: Turner Broadcasting Systems
  • Campaign: TNT's "Dark Blue"

Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book
  • Winner:: Popular Science Magazine
  • Campaign: Popular Science/General Electric Future of Energy

Radio: Best brand integration into an on-air radio program
  • Winner:: Grand Central Marketing
  • Campaign: Independent Minds Program for HBO Films

Reality Television: Best seamless integration of a brand into a reality show
  • Winner:: Reveille
  • Campaign: The Biggest Loser Pound for Pound Challenge

Scripted Television: Best seamless integration of a brand into a sitcom or drama
  • Winner:: Turner Broadcasting Systems
  • Campaign: TBS's "My Boys"

Social Media: Best use of social media sites, widgets and twitter
  • Winner:: MediaCom
  • Campaign: JetBlue flights to LAX

Sports: Best-conceived and -executed branding of a sporting event and/or telecast
  • Winner:: Starcom USA
  • Campaign: Frosted Flakes - ESPY/Youth Achievement

Wireless Promotion: Best use of wireless platform for a brand promotion
  • Winner:: OMD
  • Campaign: Docker's Shakable iPhone Ads

Integrated Campaign: Includes three or more elements from all categories
  • Winner:: Grand Central Marketing
  • Campaign: Think Like a Cat Gameshow for Meow Mix

Public Relations: Best use of PR tactics to create marketing buzz
  • Winner:: TripAdvisor
  • Campaign: Dirtiest Hotels

User-generated: Best use of user-generated marketing
  • Winner:: Proximity/ BBDO Canada
  • Campaign: The Dorito Guru for Frito-Lay

Gaming: Most seamless incorporation of a brand logo, character, jingle or product into the world of a game
  • Winner:: Sapient Interactive
  • Campaign: The Happiness Factory for The Coca-Cola Company

People's Choice Winners:
  • First Place - Manchester City Football Club, Welcome to Manchester
  • Second Place - Aspen Marketing Services, Mark on AirTran
  • Third Place - Harmelin Media, Tastykake/WIPie
  • Fourth Place - Hadley Media, Ubisoft's Rabbids Go Home





   Hosted by

For further information, contact Courtney Delnevo at cdelnevo@adweek.com (646) 654 5128