2008 Buzz Winners

GRAND PRIZE WINNER:

Gaming winner AKQA with McDonald's Lost Ring campaign

Event winner:

ABC Domestic TV for Dr. Scholl's for Her

Film/Movie winner:

The Marketing Arm for Mountain Dew

Gaming winner:

AKQA for McDonald's

Viral Marketing winner:

Goodby, Silverstein & Partners for Adobe Creative Suite

Online winner:

Proximity for Alka Seltzer

Music winner:

The Marketing Arm for AT&T

Outdoor/Out of Home winner:

Butler, Shine & Stern for MINI

Print winner:

Fallon for Tin Man

Radio winner:

OMD for Visa

Reality Television winner:

MediaVest for Herbal Essences

Scripted Television winner:

R&R Partners for Valley Metro

Social Media winner:

OMD for McDonald's

Sports winner:

MediaVest for Sprite

Wireless Promotion winner:

Moxie Interactive for Fox Studio's Jumper

Integrated Campaign winner:

Campfire for Verizon Fios

Public Relations winner:

Coburn Communication, Inc. and AARP for AARP the Magazine

User-generated winner:

Catapult Action-based Marketing for PEDIGREE

People's Choice winners:

1- World Wrestling Entertainment (WWE)
2- Sapient Interactive
3- Campbell-Ewald